We write the words that help you build long-term donor love and raise more funds.
But not just any words. You need words and stories that come from a deep understanding of what matters to your supporters, and a crystal clear reason why they should give to you.
See it:
We help your teams see your mission and organisation through your donors' eyes.
– Define your donor value proposition
- Articulate and claim your brand positioning and promise
- Create an ethical storytelling strategy
- Chart your supporter experience.
Shape it:
We craft the strategy and creative that drives your appeals and donor communications.
– Develop bold creative concepts and campaign themes
– Devise cross-divisional communication plans
– Define the conversation you want to have with your supporters throughout the year.
Share it:
We provide the copy that turns your promise and mission into action.
– Get expert copywriting for your fundraising appeals for Direct Marketing and Digital
– We write your impact reports; acquisition, retention and conversion campaigns; and all the comms that drive connection and loyalty.
We do all the acronyms. MD, HV, SV, GIW, RG, OE, LH, RM, BRE, W1, W2 – hell, go to W4 if you have the volumes.
A good DM appeal is a beautiful mix of data, storytelling and psychology, and just the right sprinkling of tactics.
We provide optimised copy for websites, landing pages, email journeys and all digital acquisition, engagement, conversion and retention.
Those complex email journeys? Sorted. Giving Days? Matched.
Get compelling copy for your Always-On campaigns, or to strengthen your seasonal appeals. We can write your paid ads, organic posts, 2 step, special events and engagement content.
Want to engage, convert and nurture new RG? Or run a suite of GIW packs? We've got you. Online or offline, we'll provide strategic copy that moves your donors up your mountain.
Prefer to do it yourself?
Upskill your teams, or give an ambitious junior the guidance they need to flourish. We offer customised training, coaching and mentoring.