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THE place to come for the top writers and strategists for your charity.

We are a collective of top fundraising copywriters across Australasia and beyond. We bring you our combined expertise and experience to level-up your fundraising to attract and retain more loyal, high value donors.

Who we work with

We work with charities all across Australia, New Zealand, Asia, the US, UK, Ireland and Canada.

We are there for you from the beginning of your appeal to the end, offering strategy and guidance, creative direction, copywriting, training and coaching.

What we offer

DM appeals

Strategy and direction

DM appeals

We do all the acronyms. MD, HV, SV, GIW, RG, OE, LH, RM, BRE, W1, W2 – hell, go to W4 if you have the volumes.

A good DM appeal is a beautiful mix of data, storytelling and psychology, and just the right sprinkling of tactics.

Digital

Strategy and direction

DM appeals

We provide optimised copy for websites, landing pages, email journeys and all digital acquisition, engagement, conversion and retention.

Those complex email journeys? Sorted. Giving Days? Matched.

Strategy and direction

Not sure what you need?

We guide you through the process, showing you feasible options that don't cost the earth. We can help you define your value proposition, appeal props and offers and even do your annual comms plan.

Social media

Acquisition and conversion

Strategy and direction

Get compelling copy for your Always-On campaigns, or to strengthen your seasonal appeals. We can write your ads, organic, 2 step, special events and engagement.

Acquisition and conversion

Want to engage, convert and nurture new RG? Or run a suite of GIW packs? We've got you. Online or offline, we'll provide strategic copy that moves your donors up your mountain.

Training and mentoring

Acquisition and conversion

Upskill your teams, or give an ambitious junior the guidance they need to flourish. We offer customised training, coaching and mentoring.

Who we are

Meet the team

Charities we've worked with

See the still-growing list of top charities we've written for. While many of our writers are based in Australia, we work with clients all over the world, including New Zealand, Asia, US, UK and Ireland.

Our clients